We collect Personal Information from California residents and comply with the California Consumer Privacy Act and related laws and regulations ("California privacy laws"). In addition to our general Privacy Notice available at https://www.big5sportinggoods.com/store/company/Privacy+Policy, this California Privacy Notice applies to California residents ("users," "you," or "your").
For the purposes of this California Privacy Notice, "Personal Information" means information that is linked or reasonably linkable to a particular individual or household. However, the following categories of information are not Personal Information:
This Privacy Notice provides the following information to California residents:
We collect Non-Sensitive Personal Information from the following sources:
Category of Personal Data:
Identifiers
Examples
Identifiers may contain the following: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, or other similar identifiers
Purpose(s) for Collection*
* The examples of sources/business purposes provided above also apply where the same source or business purpose is discussed throughout this policy.
Targeted Advertising
We may disclose this information with advertising partners for targeted advertising purposes.
Sale
This information is not sold to third parties.
Other Disclosures
This information may also be disclosed to Processors and Business Partners.
To provide advertisements and content that are more relevant to you, we and our Processors and may collect certain types of Personal Data when you use our Products (such as, by way of example, the IP address of your device, the identifier on your mobile device, cookies stored on your device, or the email address provided to us when you join our E-Team). We or our Processors may combine this information with other information we have, or that we collect through other sources, and may share the information we collect with third parties to provide interest based or targeted advertising and content, including textual and/or visual ads or content ("Targeted Advertising").
You can opt out of the sharing of your Identifiers for Targeted Advertising by declining cookies at the following link: Cookie Settings. If you are an E-Team member, you must also request deletion of your E-Team account. You may request deletion by either emailing feedback@big5corp.com or submitting a rights request at the following link: https://www.requesteasy.com/6388-2382.
If you are a Big 5 E-Team member and request deletion of part or all your personal information, that could affect your E-Team membership. If we cannot retain your personal information, you will no longer be an E-Team member, and would forfeit any future E-Team benefits.
In addition, this data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.
For more information, please contact us at feedback@big5corp.com.
Retention Period
We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.
Category of Personal Data:
Personal Characteristics
Examples
Personal Characteristics may contain the following: Name, signature, physical characteristics or description, address, telephone number, driver's license or state identification card number, insurance policy number, credit card token, debit card token, medical information, and health insurance information
Purpose(s) for Collection
Targeted Advertising
We do not engage in targeted advertising or disclose this information for targeted advertising purposes.
Sale
This information is not sold to third parties.
Other Disclosures
This information may be disclosed to Processors and Business Partners. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.
Retention Period
We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.
Category of Personal Data:
Commercial Data
Examples
Commercial Data may contain the following: Records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
Purpose(s) for Collection
Targeted Advertising
We may disclose this information with advertising partners for targeted advertising purposes.
Sale
This information is not sold to third parties.
Other Disclosures
This information may also be disclosed to Processors and Business Partners.
To provide advertisements and content that are more relevant to you, we and our Processors may collect certain types of Personal Data when you use our Products (such as, by way of example, the IP address of your device, the identifier on your mobile device, products viewed online or purchased, cookies stored on your device, or the email address provided to us when you join our E-Team). We or our Processors may combine this information with other information we have, or that we collect through other sources, and may share the information we collect with third parties to provide interest based or targeted advertising and content, including textual and/or visual ads or content ("Targeted Advertising").
You can opt out of the sharing of your Identifiers for Targeted Advertising by declining cookies at the following link: Cookie Settings. If you are an E-Team member, you must also request deletion of your E-Team account. You may request deletion by either emailing feedback@big5corp.com or submitting a rights request at the following link: https://www.requesteasy.com/6388-2382.
In addition, this data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.
For more information, please contact us at feedback@big5corp.com.
Retention Period
We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.
Category of Personal Data:
Internet/Electronic Activity
Examples
Internet/Electronic Activity may contain the following: Browsing history, search history, information on a consumer's interaction with a website (e.g., cookies and pixels), application, or advertisement
Purpose(s) for Collection
Targeted Advertising
We may disclose this information with advertising partners for targeted advertising purposes.
Sale
This information is not sold to third parties.
Other Disclosures
This information may also be disclosed to Processors and Business Partners.
To provide advertisements and content that are more relevant to you, we and our Processors may collect certain types of Personal Data when you use our Products (such as, by way of example, the IP address of your device, the identifier on your mobile device, cookies stored on your device, or the email address provided to us when you join our E-Team). We or our Processors may combine this information with other information we have, or that we collect through other sources, and may share the information we collect with third parties to provide interest based or targeted advertising and content, including textual and/or visual ads or content ("Targeted Advertising").
You can opt out of the sharing of your Identifiers for Targeted Advertising by declining cookies at the following link: Cookie Settings. If you are an E-Team member, you must also request deletion of your E-Team account. You may request deletion by either emailing feedback@big5corp.com or submitting a rights request at the following link: https://www.requesteasy.com/6388-2382.
In addition, this data may be shared with Processors. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.
For more information, please contact us at feedback@big5corp.com.
Retention Period
We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this California Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.
Category of Personal Data:
Sensory Data
Examples
Sensory Data may contain the following: Audio or visual information
Purpose(s) for Collection
Targeted Advertising
We do not engage in targeted advertising or disclose this information for targeted advertising purposes.
Sale
This information is not sold to third parties.
Other Disclosures
This information may be disclosed to Processors and Business Partners. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.
Retention Period
We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.
Category of Personal Data:
Inferences
Examples
Inferences may contain the following: Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Purpose(s) for Collection
Targeted Advertising
We do not engage in targeted advertising or disclose this information for targeted advertising purposes.
Sale
This information is not sold to third parties.
Other Disclosures
This information may be disclosed to Processors and Business Partners. We do not share Personal Data with other third parties except as to necessary to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, or to protect our rights, property or safety or the rights, property or safety of our users or others. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in good faith, deem necessary or appropriate.
Retention Period
We retain this data until the user requests deletion, after which it is only retained as necessary to fulfill the purposes outlined in this Privacy Notice or for as long as needed, permitted, or required by law. For instance, we may retain and use your Personal Data as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.
The table below outlines the categories of Sensitive Personal Information Big 5 Corp. collects about California residents and whether they are disclosed to third parties.
We collect Sensitive Personal Information from the following sources:
Category of Sensitive Personal Information:
Government ID Data
Examples
Government ID Data may contain the following: driver's license information
Purpose(s) for Collection
To protect you, others, and our business (for example, to protect against security risks, enforce our terms and conditions, or prevent fraud).
Targeted Advertising
We do not engage in targeted advertising or disclose this information for targeted advertising purposes.
Sale
This information is not sold to third parties.
Other Disclosures
This information may be disclosed to Processors. We disclose Government ID Data To allow processors to provide fraud mitigation services on our behalf.
Retention Period
We retain this data only to the extent required by applicable law or for purposes of preventing fraud.
We use Personal Information for the purposes described in our general Privacy Notice (see https://www.big5sportinggoods.com/store/company/Privacy+Policy). Personal Information may also be used or disclosed as otherwise permitted or required by applicable law.
We disclose Personal Information to the following categories of third parties:
See the tables above for more details about how different categories of Personal Information are disclosed.
We do not sell Personal Information to anyone.
California residents have the following rights under California privacy laws:
If you are a California resident, you can submit a request to exercise your personal data rights under California privacy laws by:
You can opt out of the sharing of your Identifiers for Targeted Advertising by declining cookies at the following link: Cookie Settings. If you are an E-Team member, you must also request deletion of your E-Team account. You may request deletion by either emailing feedback@big5corp.com or submitting a rights request at the following link: https://www.requesteasy.com/6388-2382.
Big 5 Corp. also processes Opt-Out Preference Signals in compliance with California law.
To protect your privacy, we may need to authenticate your identity before we respond to your rights request. We will verify your identity by sending an email to your email address on file with a link to click. If you do not complete the verification process, we may be unable to process your request. Any information you provide to authenticate your identity will only be used to process your rights request and not for any other purpose. Please be aware that we do not accept or process rights requests submitted through other means.
We will respond to your rights request within 45 days, though in certain cases we may inform you that we will need up to another 45 days to act on your request. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic. Also note that each of the rights are subject to certain exceptions.
We reserve the right to decline to process, or charge a reasonable fee for, requests from a California resident that are manifestly unfounded, excessive, or repetitive.
California law gives California residents the right to direct a business that "sells" or "shares" their Personal Information to stop selling and/or sharing their Personal Information at any time. California law defines "selling" as exchanging Personal Information with a third party for money or anything of value, and it defines "sharing" as disclosing Personal Information to a third party for use in conducting "cross-context behavioral advertising," also referred to as "targeted advertising." An example of targeted advertising is displaying advertisements to a person where the advertisement is selected based on Personal Information obtained from their activities over time and across non-affiliated websites or applications to predict their preferences or interests. In certain situations and as detailed above, we share for targeted advertising Personal Information with third parties.
You can opt out of the sharing of your Identifiers for Targeted Advertising by declining cookies at the following link: Cookie Settings. If you are an E-Team member, you must also request deletion of your E-Team account. You may request deletion by either emailing feedback@big5corp.com or submitting a rights request at the following link: https://www.requesteasy.com/6388-2382.
You have the right to limit some uses of Sensitive Personal Information. You may direct companies not to use Sensitive Personal Information except as necessary to provide goods or services you have requested or other exempt purposes.
However, we only use Sensitive Personal Information for purposes that are exempt from this right, such as to provide you with goods or services you have requested, to detect and prevent security incidents, or verifying the quality of our goods and services. The full list of these exempt purposes are specified in California Code of Regulations, Title 11, Section 7027(m).
Our E-Team is free to all customers and rewards you for providing us with your name, contact information, and other Personal Data that you may choose to provide us from time to time. You may opt-in either in-store or online on our website at big5.com, including web address: https://www.big5.com/eteam. We collect and keep the Personal Data provided when you join our E-Team. Additionally, in an effort to enhance your experience with Big 5, we collect Personal Data provided through or in connection with your interaction with E-Team promotions and your Big 5 purchase history. Members of the E-Team receive an initial new member coupon and, thereafter, regular coupons and other promotional offerings, which may be used to purchase products from Big 5, subject to the terms and conditions of the offering.
You may withdraw your membership at any time by following the unsubscribe option in an E-Team email or by contacting our customer service team toll free at (800) 898-2994 or feedback@big5corp.com.
Big 5 values the data of E-Team members because it allows us to engage with and reward our most loyal customers with coupons and other promotions tailored to their purchase history and interests. The value of each consumer's data as an E-Team member depends in large part on the consumer's level of engagement and purchase activity with us as an E-Team member compared to the same had such consumer not joined the E-Team.
The categories of Personal Information that are implicated by the financial incentive or price or service difference include: Identifiers, Personal Characteristics, Commercial Information, and Internet/Electronic Activity.
If you are a Big 5 E-Team member and request deletion of part or all of your Personal Data, that could affect your E-Team membership. If we cannot retain your Personal Data, you will no longer be an E-Team member, and would forfeit any future E-Team benefits.
We do not knowingly collect or use the Personal Information of children under 16. If you believe that we have collected the Personal Information of a child under 16, please contact us at feedback@big5corp.com.
California privacy law allows you to designate an authorized agent to make a rights request on your behalf. Your authorized agent may submit such a request by following the same method described above in the section titled Exercising Your Personal Information Rights. We may require verification of your authorized agent's authority in addition to the information we require for verification of your identity.
Our goal is to permit our consumers to access this policy and the features available under this policy, whether or not they are using assistive technologies, like a screen reader, magnifier, or other technology. Upon request, you may access the policy in an alternative format by contacting us at 1 (800) 898-2994 or feedback@big5corp.com. Further, you may also contact us if you have difficulty accessing this policy. We will work with you through a communication method that is accessible for you, consistent with applicable law, to provide you with access to this policy.
If you have any questions or concerns regarding this California Privacy Notice, contact us at feedback@big5corp.com.
Last updated: June 30, 2023
